PEZland.net » Small is the new big by Seth Godin - [ tech candy ] - expert business, personal and blog hosting.

For business (and life in general) being personal counts. These days in a world of massive companies like Microsoft who struggle to stay trendy, there’s lessons to be learned on being big… but staying small. Seth Godin has written a post in his blog about how “small is the new big”. It makes sense.

Enron (big) got audited by Andersen (big) and failed (big.) The World Trade Center was a target. TV advertising is collapsing so fast you can hear it. American Airlines (big) is getting creamed by Jet Blue (think small). BoingBoing (four people) has a readership growing a hundred times faster than the New Yorker (hundreds of people).

Big computers are silly. They use lots of power and are not nearly as efficient as properly networked Dell boxes (at least that’s the way it works at Yahoo and Google). Big boom boxes are replaced by tiny ipod shuffles. (Yeah, I know big-screen tvs are the big thing. Can’t be right all the time).

I’m writing this on a laptop at a skateboard park… that added wifi for parents. Because they wanted to. It took them a few minutes and $50. No big meetings, corporate policies or feasibility studies. They just did it.

Read the full post at http://sethgodin.typepad.com/seths_blog/2005/06/small_is_the_ne.html

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